Dansby CFO & Accounting | Fractional CFO & CPA Services in Pensacola, FL

Practice Areas

A complete financial function, scaled to fit.

Senior level financial leadership across the full lifecycle of a growing business, from monthly accounting to acquisitions.

01

Fractional CFO

Senior CFO oversight, reporting, and strategic guidance on a recurring or project basis. Built for owners who need executive financial leadership without the full time cost.

02

Outsourced Accounting

Full service monthly close, financial reporting, and accounting infrastructure built on modern cloud platforms. Designed to scale with your business.

03

Tax & Advisory

Year round tax planning and compliance for businesses, partnerships, S-Corps, and owners. Proactive strategy, not just filing.

04

Mergers & Acquisitions

Valuation, due diligence, deal structuring, and post close integration. Hands on experience executing acquisitions end to end.

How It Works

A clear path from first call to ongoing partnership.

Every engagement starts the same way. Owners want to know exactly what working with a fractional CFO looks like before they commit. Here is the path.

01

Discovery Call

A free 30 minute conversation to understand the business, the team, and the financial questions keeping ownership up at night. No commitment, no pitch.

02

Diagnostic Review

A focused review of the existing close process, financial reporting, controls, and accounting infrastructure. Delivered as a written diagnostic with priorities ranked by impact.

03

Engagement Build

A defined scope, monthly retainer, and 90 day plan tied to the priorities surfaced in the diagnostic. Clear deliverables, owner-aligned reporting cadence.

04

Ongoing Partnership

Monthly close, financial reporting, KPI dashboards, and recurring leadership meetings. Senior availability for the decisions that come up between meetings.

A Real Engagement Looks Like This

A growing 12-person construction company moving from a part-time bookkeeper to senior financial leadership.

The owner runs a $6M residential and light commercial build business with two operating entities and a holding LLC. Books were behind, job-level profitability was unclear, and the bank had started asking for monthly financial packages the bookkeeper could not produce. Within the first 90 days of engagement, the financial function was rebuilt around a recurring monthly close, job costing reports, and a clear cash flow forecast.

Fractional CFO Work

Monthly close and consolidated reporting across all entities
Job costing and gross margin analysis by project
13 week rolling cash flow forecast
Banking and bonding agent reporting package
Monthly owner meeting with KPI review and forward look
Annual budget and quarterly reforecast cycle

Accounting Work

Chart of accounts redesigned for job profitability
QuickBooks setup, app stack, and workflow automation
Accounts payable, payroll, and revenue cycle controls
Sales and use tax compliance across two states
Coordination with outside CPA on tax planning and returns
Year end close and audit-ready file preparation

Who We Serve

Where this work matters most.

We work with owners who have outgrown bookkeeping but are not ready for a full time CFO. Direct senior engagement, no handoffs, no layers.

01

Growing Businesses Scaling Past the Bookkeeper

Companies $1M to $25M that have outgrown basic bookkeeping. The numbers are too important to leave to part-time help, but the business is not ready for a full time CFO. We fill that gap.

02

Healthcare & Physician Practices

Specialty groups, multi-provider practices, and physician owners. Direct work with physician comp models, multi-entity reporting, and practice transactions.

03

Companies Preparing for a Transaction

Owners three to five years out from a sale, partner buy-out, or capital event. We build the financial infrastructure, clean reporting, and valuation foundation that buyers and lenders expect.

About the Firm

A track record built in the operator's seat.

Justin Dansby, CPA

Founder

15+

Years CPA &
executive finance

CFO

Then CEO of a
multi-site company

CPA

Florida licensed
certified public accountant

Dansby CFO & Accounting was built on a simple idea: every growing business deserves senior financial leadership, not when they can finally afford it, but when they actually need it.

Founder Justin Dansby brings 15 years of progressive public accounting at regional and national firms, advancing to audit manager with responsibility for technically complex audit and tax engagements across banking, healthcare, governmental, construction, manufacturing, and nonprofit clients. The work demanded deep GAAP and GAAS application, multi-entity consolidation, internal control evaluation, and direct accountability for accurate, defensible financial reporting under tight deadlines and external scrutiny. His record extends into the operator's seat as CFO and CEO of a multi-site healthcare platform, where he built financial infrastructure from the ground up, led acquisitions through close and full integration, and designed compensation and governance frameworks that supported sustained growth.

That proven track record now anchors every client engagement. Dansby CFO & Accounting replaces the transactional, compliance-only model with a relationship-driven, technology-enabled firm built around how owners actually run their companies.

Get in Touch

Let's start with a conversation.

A free 30 minute call to talk about where your business is, where you want to take it, and whether we're the right fit. No sales pitch, no obligation.

By Phone

850.912.9130

Mon–Fri, 8a–6p Central. Calls returned same day.

By Email

justin@dansbycfo.com

Replies within one business day.

Office

Pensacola, FL

Serving the Florida Panhandle, coastal Alabama, and the Emerald Coast, with remote engagement available nationwide.

Schedule

Book a discovery call

Pick a time directly on the calendar. Initial consultations are complimentary.